Primal Futurism fuses the ancient, the mythological, the raw and the primitive with a highly technical modern-day aesthetic. Rough-hewn structures counter the sheen of polished surfaces to create technologically sophisticated hybrids with base appeal. Dry authentic finishes and refined new shapes explore the origins of this design direction. |via WGSN
MACRO TRENDS: SPRING/SUMMER 2012
Spring/summer 2012 sees the generation shaped by the digital revolution becoming the key influence on the 21st century. Their tastes, thoughts and behaviour influence us all and mark the turning point when we finally say goodbye to the old millennium to embrace the New World.
This shift takes three approaches. Primal Futurism sets out to build the foundations of the new millennium by instilling technology with a primordial simplicity